What Trashy Women’s Magazines Teach Us About List Building
In the world of digital marketing, building an email list remains one of the most effective ways to convert interested prospects into paying customers. Once someone...
Category: Email Marketing
Email Marketing tips and techniques. Sending bulk email to a growing list of opt in subscribers can give you nearly all the benefits of traditional direct mail promotions, however without the cost. Here are tips and techniques for writing compelling email messages with intriguing subject lines and compelling content that’s guarantee to get the click.
Increasing Email Click-Through Rates with Personalization
One of the best ways to boost click-through rates (CTR) in your email campaigns is through personalization. When you personalize your emails, they resonate more with...
Back to Basics – 10 Marketing Lessons Hidden Inside the Spam Folder
Every now and then, I like to dive into my spam folder just to see what’s lurking. Today, aside from winning numerous lotteries and spotting several...
Case Study: $22,500 in 48 Hours with His First Newsletter
From 2006 to 2012, Evan Kelly ran his own business as a relationship coach. In the beginning, finding clients was difficult. But through trial, error and...
Crafting the Tiny Curated Newsletter that Packs a Punch
Remember the days of drowning in an endless digital ocean? News articles swirling like flotsam, social media a maelstrom of opinions, and your inbox looking like...
